Our brands

We create category leading credit brands that meet specific consumer needs in market.

Our brand portfolio includes our own brands and partner brands. We are also a trusted custodian of some of the UK’s most loved brands, with a heritage in partnerships and partner innovation.

NewDay

brands

Leading credit builder brand with over 15 years in market

Visit Aqua

Meeting new digital credit needs with the UK’s first completely cardless credit product

Visit Bip

Checkout credit that’s quicker, easier and simpler to integrate, making shopping simple

Visit Newpay

Partner

brands

The next generation Partnership Credit Card offering digital and reward features to John Lewis customers

Visit John Lewis & Partners

Revolving instalments credit using our Newpay capability driving strong engagement since our 2019 launch

Visit AO

A classic credit card with a range of features and benefits for the Argos shopper

Visit Argos