Over 400 Gifts From NewDay staff to go to Young Carers in Leeds and London in Family Action’s Toy Appeal
NewDay’s staff have come together to donate over 400 gifts to young carers in Leeds and London in Family Action’s Toy Appeal.
Young carers in Leeds will receive 255 gifts on Christmas Day, with young carers in London receiving 230. Additionally, NewDay’s colleagues donated £3600 (and growing) collectively to Family Action’s Just Giving page.
Family Action provides emotional and practical support to over 60,000 families across the country, all year round, and the charity’s Toy Appeal, part of the charity’s annual ‘Make Theirs Magic’ campaign, supports families facing financial difficulty at Christmas. Last year, the Toy Appeal ensured that over 10,000 children had a gift under the Christmas tree.
Research from the charity revealed that 1 in 7 (14%) parents/carers surveyed said they won’t be able to afford to buy presents for their children this Christmas due to financial constraints.
Family Action is aiming to gift even more toys to families, thanks to the support of partners including NewDay, to ensure that children have some magic this Christmas.
NewDay has been a long-term partner of Family Action and the Toy Appeal, and has rallied its staff to the cause through donations, Gingerbread House-making competitions and a Christmas bake sale.
Chief Commercial Officer, Ian Corfield said: “For eight years, we have supported Family Action, and this year, our focus is on young carers — individuals who, from as young as 5 or as mature as 24, selflessly dedicate themselves to caring for their parents or loved ones.
“Our colleagues have purchased and donated hundreds of items on Family Action’s gift list, providing toys and essentials to young carers, as well as donating thousands of pounds to Family Action’s Just Giving page.”
David Holmes CBE, Chief Executive of Family Action, said: “Every family deserves comfort and joy at Christmas, but with the high costs of food and utilities, many will find their holiday season stressful and difficult and it does seem, this year, that Christmas magic is in short supply.
“This is where organisations like NewDay come in and we want to thank all of their staff for their extremely generous donations. With their support, more families will have a special gift for their children and together, we can keep the magic of Christmas alive.”
Visit https://www.family-action.org.uk/get-involved/toy-appeal/ and keep the magic of Christmas alive by donating to Family Action.
ENDS
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The information in this release is intended for journalists and media professionals only. The information should not be construed as a financial promotion under the Financial Conduct Authority's (FCA) Handbook of Rules and Guidance.
Notes To Editors
Methodology
Strongly agree and somewhat agree responses combined*
Censuswide conducted a survey of 1010 Parents/carers of children under the age of 18. The survey was conducted between 8th September and 14th September 2023.
Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.
About NewDay
NewDay is a leading provider of unsecured credit in the UK, helping c.5 million customers move forward through responsible access to credit. It offers technology-enabled, highly flexible and innovative products directly to consumers and via its merchant relationships.
NewDay operates multiple direct-to-consumer products through well-known brands such as Aqua, Fluid, Marbles and Bip - the UK’s first digital-only credit “card”. In its Merchant Offering business, NewDay provides co-branded credit cards, and offers Newpay, a flexible digital finance product incorporating Buy Now Pay Later and instalment finance for both large retailers and SMEs.
Powered by machine learning, NewDay’s leading proprietary credit models enable it to be one of the most inclusive lenders in the UK. NewDay’s deep underwriting capability and 20 years of experience allow it to responsibly say “yes” to more UK customers, making NewDay a merchant partner of choice for leading brands such as AO.com, Argos and John Lewis.
NewDay is authorised and regulated by the Financial Conduct Authority.
About Family Action
Family Action is a national charity committed to building stronger families and brighter lives. Since the charity was founded in 1869, we have continued to help children and families overcome the challenges they face through a wide range of practical, emotional and financial support. Today we work with more than 60,000 families in some 200 community-based services, as well as supporting thousands more through our national helpline, FamilyLine, which offers free and immediate support to adult family members and national schemes like the National School Breakfast Programme.
We help families and individuals to manage their mental health and wellbeing, working with families to reduce the impact of social isolation, poverty, addiction and other significant sources of stress and pressure. We also support families affected by adoption, special guardianship, separation, special educational needs, disability, domestic violence and sexual abuse. In addition, we provide thousands of welfare and educational grants every year to people in financial crisis.
For further information, please visit our website at www.family-action.org.uk
Registered charity number: 264 713
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